Bloody Mary Misogyny


The GSD&M Women’s Group joined forces with Period Law to end the tampon tax in Texas and motivate other red states to do the same.

Texas Senate Law 379 was signed into law on June 18, 2023.🩸💪

Press:
AdAge, AgencySpy, Campaign US

Awards:
Communication Arts Jury Selection - March/April 2024 Feature, Interactive Annual 30
Communication Arts 2023 Design Shortlist
AAF District 10: Corporate Responsibility Online/Interactive - Gold
AAF District 10: Special Judges’ Award
AAF Austin: Art Direction - Gold
AAF Austin: Integrated Media Corporate Social Responsibility - Gold
AAF Austin: Corporate Social Responsibility Online/Interactive - Silver




Made at GSD&M
Writer: Jeanne Janutol
GCD: Nicole DuMouchel
Strategy: Neeti Newaskar
UX/UI: Tori Reneker
Social Strategy: Grace Amiss & Sabrina Spodek

& many more

Case Study



Website


Where we sent our party-goers to contact their reps.



@TheBloodyTax


Full of facts that will make you go what the f🩸ck?!


TikTok


Who better to shed light on the issue than a talking tampon?



SXSW


The big event where we had a bloody good time.
Tuesday Oct 5 2021