TikTok has a reputation of being ruled by Gen Z-ers. Okay, that and dance videos. But don’t forget about the OG social media generation—Millennials.
Our task: prove to older Milliennials that the content TikTok offers is relevant to them.
Made at Swift with
ACDs: Erin Stevens, Kate Digilio, and Chelsea Berger
CW: Tarik Atallah